Census exercise

Why Census data matters

Census Data

2005 data

Data from 2001

Educational Attainment of the Population 25 Years and Over Percent of Population with a Bachelor's Degree or More.	United States 25.1% Massachusetts 34.9% West Virginia 14.1%
Percent of population speaking a language other than English	United States 17.6% California 39.5% Massachusetts 18.6 % West Virginia 2.2 %
Median Value of owner-occupied housing units	United States $ 120,530 California $ 216,063 Massachusetts $ 192,694 West Virginia $ 72,214
Median Household Income (in 2000 inflation-adjusted dollars)	United States $41,343 New Jersey $ 54,226 Massachusetts $49,505 West Virginia $28,569
Percent of People Below Poverty Level	United States 12.5% New Hampshire 6.1% Massachusetts 9.9 % Louisiana 20.3 %

Census Exercise

1. Select a population segment (teens, seniors, unmarried partners, people with a certain income...)
2. Look up the Census, demographic, and marketing data on this group.
3. Write your paper about how trends in this demographic group will impact advertising and marketing .
A. Have an Introduction with a Thesis and a Preview
B. Note any demographic trends that are appearing for this group.
C. What imapcts will this trend have on marketing and advertising?
4. Cite souces. Use APA style. 2 typed pages.

Related Infoacrs.com links

Introduction to Advertising

Advertising History Timeline

Advertising Law & Regulation