Global Advertising

In Asia Pacific, Eastern Europe and the Middle East  advertising is growing at an higher than normal rate. China's ad spending will grow due to the Olympics.

http://www.zenithoptimedia.com/gff/pdf/Adspend%20forecasts%20December%202006.pdf

From: ZenithOptimedia, (2005, December). Ad Growth Steady with healthy hotspots.

 http://www.mccann.com/news/pdfs/Insider1206.pdf - Coen's Worldwide advertising estimate for 2007 is $631 billion.