CJN 297 A- New Media- Gloria Boone

CJN 297 C- New Media & New Markets Spring 2012

TTH 2:30-3:45

R415

Dr. Gloria M. Boone

Ridgeway 405
Communication and Journalism
Suffolk University
Boston, MA 02108

Office Hours: T TH 1:30-2:30
and by appt.

Phone: 617-573-8501
Fax: 617-742-6982
E-mail: gboone@suffolk.edu

Required Textbooks:

Osborn, J. AGI Creative Team, & Heald G. (2010). Dreamweaver CS5 Digital Classroom, (Book and Video Training covers CS5 & CS5.5). Indianapolis, IN: John Wiley & Sons.

Hadley, A. & Chapman, C.C. (2010). Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Hoboken, NJ: John Wiley & Sons.

Readings will be assigned from the Internet, the media, and advertising or marketing journals.

Course Objectives:

To provide an understanding of the key terms and concepts in new media, the Internet, web design and online marketing.
To investigate the impact of target markets and market segmentation of online markets.
To examine the social, economic, and cultural impact of new media.
To show new media constraints and opportunities for advertisers, marketers and PR professionals.
To allow students to create, develop and justify a web site.
To have student learn the basics of HTML and HTML editors.
To introduce students to web site usability issues.

1/17	Introduction to the class & the Internet	Intro to the Internet blog described -Use Google's Blogger.com Blog #1: How do you use the Internet? How does your Internet use compare to some other person in your family? First web site assignment requirements. http://infoacrs.com/nm/webassign297.html
1/19	Introduction to New Media	New Media How does the Internet work Internet Protocol Suite Read Content Rules Chapter 1-4 Design of the Website
2/24	HTML: the language of the net. Copyright and Fair Use	HTML Guide Dave's Interactive HTML Tutorial http://www.davesite.com/webstation/html/ Sign up for a free website. Copyright Info The Copyright Clearance Center Video Fair use Read B&R Part I Blog #2- Give an example of a copyright problem online
1/26	TOPIC DUE FOR FIRST WEBSITE on 1/31	http://infoacrs.com/nm/advtables.html http://htmlgoodies.earthweb.com/tutors/basics.html http://www.1stsitefree.com/ Free images http://webreference.com/dlab/
1/31	Dreamweaver CS5	Dreamweaver Read Dreamweaver CS5 Chapter 1, pp.39-52, 3, 4, pp390-411
2/2	Plan and Design of the site due Photoshop	http://www.mccannas.com/pshop/photosh0.htm http://artist.tizag.com/photoshopTutorial/ http://www.trainingtools.com/online/photoshop55/index.htm Read Dreamweaver CS5 Chapter 5,6,7
2/7	Target Market of the Internet.Demographics of who is online. Consumer Behavior. Emarket paper discussed. Emarketer. Click Z, PEW Internet, Com Score , Hitwise	Read Content Rules Chapter 5-8 Guidelines for the emarketpaper http://infoacrs.com/nm/emarketpaper.html Teens Online Blog #3: Compare two groups of Internet users (such as Men/Women, Teens/Adults, Hispanics/nonhispanics)
2/9	History and Development of the Internet. Key terms discussed. Half-lab day	Internet History Hobbes Internet History or PBS history of the Internet Blog 4: Write about one famous person or event in Web history since 2001.
2/14	Meta tags and Submit site Half-lab day	Gallant and Boone on Publicity Read Content Rules Chapter 16-18
2/16	Lab day
2/21 and 2/23	Website presentations	Read Content Rules Chapter 9-11
2/28	Brands and Social networks select website 2 topic	Social Media Blogs Facebook data Twitter data
3/1	Social use	Social Uses of the Internet Email Read Content Rules Chapter 12-15
3/6-8	PR on the net	PR http://publicrelations.about.com/careers/publicrelations/msub9.htm http://www.netb2b.com/ http://www.clickz.com/ http://www.marketingtips.com/newsletter/ Blog 5: Find an effective use and an ineffective use of PR online.
3/12-18	Spring Break
3/20-22	Advertising online	Online Ad Overview Social Media Advertising Search marketing Blog 6: Discuss how one brand or nonprofit uses online blogs and online advertising.
3/27	Usability: Evaluating Web Sites.	http://www.useit.com/ http://usableweb.com/index.html Evaluating Websites blog
3/29	Test
4/3	JavaScript & Widgets Adding Video, Sound, Forms Privacy, cookies and logs	http://javascript.internet.com/ Read Deamweaver CS5 Chapter 9, 12, 13
4/5-10	Content Rules discussion	Read Content Rules 19-29
4/12	International issues Half-Lab day	languages on the internet : http://www.glreach.com/globstats/index.php3 http://www.mandmglobal.com/ct
4/17	Tech use Mobile ads Emarket paper due Half-lab day	Tech use Mobile Ads
4/19-4/24	Web site presentations #2
Requirements: 1 Web Site- 4 to 6 Web pages of original work on a posted web site. (100 points) http://infoacrs.com/nm/webassign297.html 1 International or business website- 4 to 6 pages of original work for a web site. (100 points) second web siteguidelines Blogs - Respond to questions from class and readings (50 points). E market paper-description of one specific online target market (Online gamer, job seekers, working mom's, seniors, business people in a particular industry) with an analysis of how at least two web sites respond to that target market. Use 5-10 sources in APA style. 4 to 5 pages typed plus a reference page. (100 points) http://infoacrs.com/nm/emarketpaper.html 1 Test- objective questions, matching, short answers. (100 points) Exercises, participation, attendance, quiz (50 points) TOTAL: 500 points General Notes: ALL papers must be typed. Both content and style will be graded. Sources must be cited using APA style in papers or take-home tests. Use the APA guidelines in formatting any paper. For websites, discussions, blogs, or powerpoints you expected to cite sources by hyperlinking to the source or putting the source in the code. This will be explained in detail in the class. Assignments must be handed in ON TIME. A late penalty will be applied. This course follows the Federal Government’s Credit Hour definition: For every hour in the classroom you are expected to spend at least two hours reading, researching and completing assignments and homework. It is anticipated that you will spend about 180 hours of work (in and out of class) to complete this four credit course. Academic dishonesty is morally repugnant. Cheating on examinations, plagiarism and/or improper acknowledgment of sources in essays or research papers, and the use of a single essay or paper in more than one course, without the permission of the instructor, constitute unacceptable academic conduct. Student work may be checked by plagiarism detection software. Academic dishonesty will be reported to the Office of Student Affairs. Reports will be addressed through the Student Discipline System. An undergraduate student who has been found to have violated this policy is subject to an automatic grade of “F” in the course and to suspension, enforced withdrawal, or dismissal from the University or appropriate lesser penalties if warranted by the circumstances. Incompletes are given ONLY if you have a valid reason that you discuss with the instructor. I use your Suffolk email and blackboard to notify you of class changes. Please sign up and check both systems. Disability Statement: If you anticipate issues related to the format or requirements of this course, please meet with me. I would like us to discuss ways to ensure your full participation in the course. If you determine that formal, disability-related accommodations are necessary, it is very important that you be registered with the Office of Disability Services (located in 73 Tremont St., 7th floor, 617-994-6820) and notify me of your eligibility for reasonable accommodations. We can then plan how best to coordinate your accommodations. Grading: A 93 % ; A- 90 % ; B+ 87 %; B 84 %; B- 80 %; C+ 77 %; C 74 %; C- 70 %; D+ 67 %; D 64 %; D- 60 %; F below 60% © 2007 - 2012 Gloria Boone