6-7 pages typed using APA style.
Have an introduction with a clear thesis and preview.(10 points)
Describe one specific online target market. Who are they? What do they want, need, desire? How large is this market segment? Remember to cite sources in APA style.(30 points)
Next provide an analysis of how two web sites respond to that target market.
For example, you could analyze two websites geared for seniors citizens. Or you could evaluate two targeting teens, or homebuyers or sports fans, or alternative rock fans, or any another market segment. Cite sources.(30 points)
What factors account for one website being better than another?
Analyze the marketing communication, the site's structure and usability or ease of use of each site.Cite at least 5 sources sources beyond the websites you are examining. Use sources like those discussed in class such as: Emarketer. Click Z, PEW Internet, Com Score, Hitwise, Quantcast, Alexa. Other sources from academic journals, business or industry newspapers or magazines are appropriate.Do not use wikipedia.
You should have a reference page showing full citations in APA style.(10 points)
Due date 12/1 .
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