New Media Class-CJN 771 AE

New Media and New Markets CJN 771 AE Fall 2011

T 5:30-8:00 R415

Dr. Gloria M. Boone

Office:Ridgeway 405
Communication and Journalism
Suffolk University
Boston, MA 02108

Office Hours: before and after class

Phone: 617-573-8501
Fax: 617-742-6982
E-mail: gboone@suffolk.edu

Required Textbooks:

Sams Teach Yourself Adobe Dreamweaver CS4 in 24 Hours.

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video,
and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott

Readings will be assigned from the Internet, the media, and advertising or marketing journals.

Course Objectives:

To provide an understanding of the key terms and concepts in new media, the Internet, web design and online marketing.
To investigate the impact of target markets and market segmentation of online markets.
To examine the social, economic, and cultural impact of new media.
To show new media constraints and opportunities for advertisers, marketers and PR professionals.
To allow students to create, develop and justify a web site.
To have student learn the basics of HTML and HTML editors.
To introduce students to web site usability issues.

9/6	Introduction to the class ,the Internet, New Media, Introduction to HTML	Intro to the Internet blog described -Use Google's Blogger.com Blog 1: How do you use the Internet? How does your Internet use compare to some other person in your family? First web site assignment requirements. http://infoacrs.com/nm/webassign.html Sign up for a free website. http://tripod.com/ New Media Internet History Hobbes Internet History or PBS history of the Internet
9/13	How the Internet works html exercises HTML Guide	How does the Internet work Internet Protocol Suite Blog 2: Discuss one important event in Internet history since 2000.
9/20	Copyright tables in HTML CSS TOPIC DUE FOR FIRST WEBSITE	Copyright Info The Copyright Clearance Center Video Fair use http://infoacrs.com/nm/advtables.html Dave's Interactive HTML Tutorial http://www.davesite.com/webstation/html/ CSS Page Properties http://htmlgoodies.earthweb.com/tutors/basics.html Free images Blog 3- Give an example of a online problem. Are there any policies that can reduce this problem?
9/27	Dreamweaver CS4 Plan and Design of the site due Photoshop	Dreamweaver Design of the Website Meta tags exercises metatags and submit lists http://www.mccannas.com/pshop/photosh0.htm http://www.trainingtools.com/online/photoshop55/index.htm Diffusion of Technology and the Technology adoption model Tech use, PFF Digital Factbook Blog 4- Give an example of diffusion of Internet technology
10/5	Target Market of the Internet. Demographics of who is online. Consumer Behavior.	Emarketer. Click Z, PEW Internet, Com Score Hitwise, Quantcast, Alexa Teens Online, Women online Blog 5: Find two examples of ineffective websites. What makes these sites ineffective? Emarket paper discussed.-due http://infoacrs.com/nm/emarketpaper.html
10/11	Copy and Images due for your website	Lab Day To work on your website in class
10/18	Website presentations Policy Issues for the Internet	Pew and Benton studies. Blog 6: Discuss one important policy issue for the Internet. Privacy Organizational Surveillance Social Uses of the Internet Email
10/25	PR on the net submit sites, SEO Website #2 topic due Brands and Social networks	http://www.pressrelease365.com/how-to-write-a-press-release.htm PR Blog 7: Find an effective use of PR online. Social Media Blogs Facebook data Twitter data A Wiki of Social Media Marketing Examples
11/1	Advertising online	Online Ad Overview Social Media Advertising Search marketing Behavioral Targeting Ad Networks
11/8	Privacy, cookies and logs Navigation for Website #2 due Usability: Evaluating Web Sites. Copy and Images due for your website	Blog 8: Discuss how one brand or nonprofit uses online blogs and online advertising.http://www.useit.com/ http://usableweb.com/index.html Evaluating Websites Boone, G.M.(2006). How the rhetorical tradition informs web design, information architecture, and usability. International Journal of the Humanities, 2(3), 2223-2228. The Five Competencies of User Experience Design
11/15	Test (90 mins) JavaScript Adding forms, audio, video	http://javascript.internet.com/ Tools
11/22	International issues Social & tech use Mobile ads	Global women languages on the internet http://www.mandmglobal.com/ct Mobile Ads Blog 9: Discuss how one international group (country, city , or subgroup) uses the Internet or Internet technology.
11/29	emarket paper due lab day to work on your second website	Blog 10: Free topic of your choice
12/6	Web site presentations #2

Grading:
A 93 %	B- 80 %	D+ 67 %
A- 90 %	C+ 77 %	D 64 %
B+ 87 %	C 74 %	D- 60 %
B 84 %	C- 70 %	F below 60%