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Social MediaCJN 389/CJN 691Gloria BooneSummer I 2011 R415 MW 5:30-8:10 Office R405 Office Hours: 4-5:30 MW Learning Objectives:1. Learn the concepts of social media. 2. Examine how social media is used in marketing, public relations and advertising 3. Use a variety of social media tools, techniques and platforms. 4. Brand yourself on social media. 5. Perform a social media audit. 6. Create a blog. 7. Describe and apply social media theory in a paper, podcast or video. SyllabusM 5/16 Introduction to Social Media Social Media v. Traditional Media Twitter and Twitter notes Assignments: Set- up a twitter account, follow 10- 20 people by next class, set up your own blog . Follow and reply to http://socialmediasuffolk.blogspot.com, set-up about me, and reply to some other people. W 5/18 Blogs, blog history, blog set-up What happened to MySpace & Frienster? boyd, danah, and Ellison, Nicole. (2007). Social Network Sites: Definition, History, and Scholarship. JCMC, 13 (1). [Special Issue of JCMC on Social Network Sites, Eds.: danah boyd and Nicole Ellison.] M 5/23 Facebook, Facebook apps, Facebook Notes Twitter for business notesW 5/25 Social Media Audit M 5/30 Memorial Day Holiday
W 6/1 You Tube, Vimeo, Video in Social Media, Wikipedia, wikis, PBworks Posterous launches small business email marketing tool
M 6/6 Linked In notes , Linked In Slideshare, Join.me W 6/8 Location-based services M 6/13 Social media audit presentations.W 6/15 Politics Digg Social Tagging and Folksonomics M 6/20 So you say you want a revolution? W 6/22 Education and Publishing Augmented Reality, Game-Based Learning, Gesture-Based Computing, M 6/27 Health and what is next? W 6/29 PresentationsAssignments:Brand Yourself - your profile online (ongoing) 50 points. Establish a Twitter account and follow GMBoone and other students. (ongoing) 50 points. Add to CJN Facebook (ongoing) 50 points. Try out some of the SNS mentioned in class.(ongoing) Just because you should. Blog (reactions to readings, videos, news...) (ongoing. Do 10 posts) 100 points. Social Media Audit- pick one company / person and monitor their activities (due 6/13) 100 points. Add to Social Media Company Directory (by 6/27) 50 points Presentation/ Paper or Podcast or Video (Due 6/29) 100 points.
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